BACKGROUND
BACKGROUND
Product | UX / UI Personal project
"It is never fun to be alone"
BACKGROUND
BACKGROUND
Has it happened to you that after giving birth, you looked for a MOM to connect with and be your friend, but couldn't find one?
​Many women suffer from loneliness after giving birth and are looking for a friend to be with
Moms need this more than dating people do.
It all about communication
THE PROBLEM
Depression is more common after childbirth
Mothers after giving birth stay alone at home for a long time and would be happy to have a friend to be with them
MARKET RESEARCH
Seeing the big picture
To begin to understand the big picture and the problem, I examined the major players in the market and parallel markets: apps for finding friends, activities for babies, dating, pregnancy and toddler development, breastfeeding, and more. I read the user reviews of the various products and joined Facebook groups for mothers and groups for caregivers.
USER RESEARCH
Talking to them
In the user study, I interviewed 20 women aged between 26 and 42, mothers
of young children (up to one year of age) some are mothers for the first time.
Top issues that came up from the research:
USER RESEARCH
Statistics
To better understand the user's needs and frustrations, I used interviews and questionnaires. Initially, I sent Google surveys to 50 potential users between the ages of 26 and 42
How long were you on maternity leave?
Do you know any friends on maternity leave near you?
What activity would you like to do together with your friend and baby?
MARKET RESEARCH
I came up with the
following conclusions
To enable an accurate match between mothers building a profile will be based on hobbies, residential location and children's ages
To ensure that the mothers do not miss the meeting, there is a calendar where you can schedule meetings and invite another mother
To make the relationship between the mothers reliable and strong, there is the option of chat correspondence within the application
USER SCENARIO
MOM TO MOM Can be helpful for mom on maternity leave who are home alone most of the day
ARCHITECTURE
Before I went on to sketch
the screens I built the app flow
Based on a comparison between the apps that exist today on the subject of a social network for women on maternity leave and together with the feedback to the questionnaires, I formulated the scenario of using the app
Then to understand how
things are going to look I turned to the paper
WIREFRAMES
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WIREFRAMES
The next step in my workflow is to create wireframes before moving on to the UI design.
The next step in my workflow is to create wireframes before moving on to the UI design.
WIREFRAMES
DESIGN
Light, clean and up-to-date experience that will help parents be calm and focused while reinforcing the values ​​of security and control
Onboarding
Get To Know Us
After the user sees the various uses that can benefit her in using our product, we will ask her to register to save her details and build a personal profile.
Profile
Building your character
​
The app will begin collecting vital information about your preferences when you begin the registration process. Machine learning is being used to provide the most relevant kits while reducing information overload.
Filter
Set Advanced Filters
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To allow the application to find you the mother in the closest location and with preferences similar to yours, the filters appear after building the profile, because they are an important part of the exact match.
Product Page
Personal profile page
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This page contains all the user's personal information, name, age, location, about, details about the children, profile names, and hobbies. Based on these details, the application makes the best match with other mothers, at any time you can edit the personal profile details.
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Profile update
At any time you can change the profile information and the filters to increase the chance of a more accurate match
Profile page of a mother who could be a good match between you, you can see her location, and read more about her.
Swipe
Find a close mom
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On this page, you can see all the mothers who are near you and you have similar preferences here you can choose them and like them and start a conversation with them if there is a match between the two parties
Messages
A conversation with mothers
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On this page you can see all the conversations with the mothers you have and you can also see the stories of mothers you are friends with.
Match
My likes and matches​
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All the likes you gave to mothers and all the likes mothers gave you are concentrated here, and here you can return a like to mother, and thus there will be a match between you
Calendar
Save your meeting
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In the calendar you can save meetings with mothers and in addition to creating a new meeting and inviting more mothers, determine the location of the meeting and schedule an alert for everyone.
DESIGN
landing page Shows the widgets and the
content in the application
A landing page for the desktop gives information about the application and the content it contains in addition acquires the mother's trust and gives her the understanding that this is an application that will help her find a mother friend in the best possible way
A landing page for the phone allows you to receive the content of an application in a form that is suitable for mobile, it shows all the features that are in the application Acquires the mother's trust, and invites her to download the app